According to Graphics Zoo, roughly 10 billion business cards are printed each year in the U.S. alone. The high numbers indicate that most business owners realize the benefits of having printed cards. The trick is to not just have generic ones but custom business cards that reflect your brand. Here are the top three reasons why custom business cards are effective.

Cost-Effective Marketing

Most business marketing campaigns typically come with a large budget, but printing out business cards is generally affordable. You can order business cards in bulk to get discounts, and they can last you for a very long time. Another good thing is that you have the flexibility to decide how many you need to print out depending on your anticipated number of clientele. For instance, if you're expecting to be attending a business function soon, you can increase your order without significantly increasing the cost or wait time. Still, another advantage is being able to print many cards for your employees with different details while keeping things affordable.

Easy Distribution

For starters, business cards are easy to carry around. More often than not they'll fit in a wallet. When they're custom cards, you can have them made according to the exact dimensions you want. That means you can conveniently take them with you to places that have many opportunities for networking. Second, business cards are perfect for taking with you to events and exhibitions. When people inquire about you and what you do, there may not be enough time to communicate the full details. Instead, you can hand over something tangible that gives people the details they need to contact you in the future.

Keeps You Top-of-Mind

A custom business card should be designed to make an impression. It should spark interest so that the reader is motivated to scrutinize your details and learn more about your businesses. While it's true that there are many templates for business cards, custom business cards are tailored to your business, and they help your business to be more visible. They keep you top of mind so that prospective clients easily remember you when they need your services in the future.

In conclusion, custom business cards require creativity and innovation. Well-designed custom business cards can do wonders for your marketing campaign, so call us today to start working with experts who can set you up with personalized visuals and strong graphics that create a lasting impression.